Graphic Design & Art Direction
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Topo Chico: The Source of Legend

To celebrate 130 years of Topo Chico, we brought to life the legends that make up the mineral water’s storied history. Where did we find these legends? We went to the source. 

Role: Senior Designer
Agency: Preacher
CCO: Rob Baird
ECD (AD): Kellyn Blunt
ED (CW): Greg Hunter 
AD: Caroline Jinks
CW: Bethany Berg

​Director: Rodrigo Valdes 
DOP: Rodrigo Prieto ​
Editor: Dan Sherwen

“The Source of Legend” Anthology 2:00

“A Good Year” :60

The Source: “In 1902, volcanic disturbances on the island of Martinique affected the temperature of the spring waters of Topo Chico by six degrees from 104-110.”

“Special Delivery” :60

The Source: At the top of Mount Topo Chico was the “music hotel” which focused on “go-go bands and mariachis” right around the time rock and roll music was finding its footing.

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